Seattle Jewelry Design & Repair: Brand Merge Strategy & Creation, Website Design & Development

We developed a custom brand guide, strategic brand merge plan, and website for what were previously two separate businesses: Nina Raizel Design and Seattle Jewelry Repair.

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By merging these brands into what is now Seattle Jewelry Design & Repair, we helped create a unified identity that feels elevated yet deeply rooted in the local Seattle community. The new brand reflects both the artistry and legacy behind the business: modern, approachable, and grounded in trust.

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With a strong focus on honoring her Seattle heritage, we crafted a brand that highlights local connection while positioning the business for growth. Through intentional strategy and seamless execution, this brand merge created a beautiful, cohesive presence that resonates with both new and returning customers.

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