Lift N Haul - Building a brand that’s as strong as the team behind it.
We created a custom brand guide for Lift N Haul, a local moving and junk removal company with a clear mission: to give clients confidence that their belongings are in trusted hands.
The Story Begins
When the owner of Lift N Haul came to us, he wasn’t just looking for design help, he was ready to take his summer side hustle full-time. A young entrepreneur with a clear vision and a work ethic to match, he wanted to grow his moving and junk removal business into something bigger, better, and built to last. What started as a request for simple door hangers quickly turned into a full brand-building partnership.
The Backstory
Like many small businesses, Lift N Haul had the heart and hustle, but not yet the foundation. The company had no defined brand colors, fonts, mission statement, or core values, and the logo was a simple clipart design that didn’t reflect the professionalism or potential of the business behind it. Before putting any new marketing materials out into the world, we encouraged the owner to start where it matters most: with a brand identity that could grow with him.
Our Approach
We started by crafting a comprehensive brand guide that captured Lift N Haul’s personality and purpose. Through a mix of strategy sessions and creative collaboration, we developed a mission statement, core values, and visual identity that felt genuine, approachable, and strong; just like the company itself.
Rather than reinventing the wheel, we modernized his existing logo, keeping the brand recognition he’d built on his trucks and decals while elevating it with cleaner lines and cohesive color choices. From there, we created the door hangers he originally envisioned, only now, they carried the confidence of a complete, professional brand behind them.
As the brand grew, so did the scope. We built a high-converting, one-page website that not only looks great but performs with purpose. Every section, from the headlines to the call-to-action buttons, was designed to guide visitors through a clear journey: educate, build trust, and convert. The layout strategically answers FAQs, reduces friction, and leads potential clients straight to the contact form.
The result is a digital presence that works like an around the clock sales rep, showing up consistently, clearly, and confidently.
The Transformation
Today, Lift N Haul has a unified brand that feels polished, professional, and ready to scale. With a complete brand guide, refreshed logo, and strategic website, the company is positioned for steady growth and long-term success. What started as a simple marketing project turned into the creation of a strong foundation, one that will continue to support the business as it expands into new areas and opportunities.
The Big Picture
This project is proof that starting small doesn’t mean thinking small. By investing in strategy first, Lift N Haul gained more than a logo and a website, they gained direction, clarity, and confidence. And that’s the kind of lift every entrepreneur needs to reach the next level.
Snapshot
- Services: Brand Guide, Logo Redesign, Door Hanger Design, Website Design + Copy
- Industry: Moving & Junk Removal
- Focus: Foundation Building, Brand Cohesion, and Conversion Strategy
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